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Announcing: Crossnore Communities for Children


We are so excited to announce our updated name: Crossnore Communities for Children. In the fall of 2020, Crossnore’s Board of Trustees completed their strategic planning for the upcoming three years. One of the goals is to grow our brand as the regional leader in high quality, holistic child welfare services.

Working with M Creative.

To meet this goal, Crossnore contracted with Winston-Salem firm, M Creative, to review and update the organization’s messaging and branding. “After talking with several firms, it was clear that M Creative’s work with non-profits and their investment in the Winston-Salem community made them the consultants to work with,” said Caroline Hart, Crossnore’s Chief External Relations Officer.

How it began.

face of smiling african american girl with bright headbandThe work began with interviews with members of the Board of Trustees, staff, clients, and community partners of Crossnore. Combining these interviews with their research, M Creative created a new message to describe Crossnore’s services. With that message in mind, we moved to update our name to reflect the belief that collective engagement among diverse communities is essential to healing and fostering resilience in children.

“We have created a message that captures the essence of all that Crossnore offers to children and families. We designed these services to help children find home. And we know home means a myriad of things to a child,” said Bick Cardwell, Chair of Crossnore’s Board of Trustees.

Growth and change.

Crossnore has experienced tremendous growth over the last five years. First The Crossnore School in Avery County and The Children’s Home in Winston-Salem merged in 2017. Later, we opened a satellite office in Hendersonville in 2018. This office offers foster care and therapy services to

crossnore dot logo with the words "the way home"western counties in North Carolina. Crossnore programs have continued to expand to keep pace with federal legislation. And we continue offering evidence-based, trauma-informed care to children and families.

We believe Crossnore Communities for Children represents our mission and values as we work to create community around children and families in need,” said Brett Loftis, Crossnore’s CEO. The updated name is effective immediately, and we are implementing the change across Crossnore’s marketing platforms throughout the 2021 calendar year.

Click HERE to read our amazing anthem, written by M Creative. May our goal always be that Crossnore is the way home for the children we serve.