Meet The CEO

Brett A. Loftis, JD

Chief Executive Officer

Brett Loftis has a passion for protecting the most vulnerable children that is apparent from the moment he says hello. As the Chief Executive Officer of Crossnore School & Children’s Home, Brett leads an organization that is dedicated to growing healthy futures for children and families. His experience working in a residential program for at-risk children and as a Guardian ad litem in South Carolina, a youth minister in Texas, and as an attorney and the Executive Director of the Council for Children’s Rights in Charlotte, NC positioned him well to assume the executive role at Crossnore in 2013.

Even after leaving that work to pursue youth ministry, Brett never lost his passion for protecting the most vulnerable children.

Under Brett’s leadership, Crossnore effectively completed their Second Century campaign surpassing their goal to build the organization’s endowment fund, built a new high school building at Williams Academy which opened in 2015, and constructed three new cottages on the Avery campus which opened in 2016. His executive leadership and strategic planning with the Board of Trustees led Crossnore to a successful merger with The Children’s Home in Winston-Salem, NC to become Crossnore School & Children’s Home in 2017. Services are expanding to underserved counties in western North Carolina through a satellite office opened in Hendersonville, NC in early 2018.

Brett received his undergraduate degrees in Sociology and Political Science from Furman University. His passion for children eventually sent him to Wake Forest University School of Law to continue his career in child advocacy. He serves on numerous statewide committees and boards of directors, and he speaks statewide and nationally about children’s issues. Brett is a co-founder of the Center for Trauma Resilient Communities, which operates under Crossnore’s umbrella, and provides trauma-informed care and resiliency training for public and private agencies nationwide. Brett also helps to lead a team of 42 Sanctuary trainers on Crossnore’s campuses.

Brett and his family live on the Avery county campus of Crossnore School & Children’s Home and in his free time, he loves to coach youth soccer and basketball. Brett’s greatest love is his wife, Sally, and their three sons, Will, Elijah, and Lawson.

Holly Solomon
(336) 721-7600 – Office
(704) 607-9415 – Cell/Text
Director of Communications